One of the reasons I love publishing is seeing the end product. There is nothing better than watching a project come to fruition. No matter whether it’s a book, journal, newsletter, or website, there are lots of moving parts in anything that ends up “out there” for public consumption. Recently, I got a huge rush after seeing the rebranding of a recent client, Emi Kirschner.

Emi, a food, wellness, and lifestyle coach, recently launched her new website, emikirschner.com. This site features a wealth of information and shares Emi’s talents, knowledge, and unique approach. In the near future, Emi will launch “French Fries to Foodies,” a program designed for parents whose kids tend to be picky eaters. Emi’s down-to-earth style and patience will help any family struggling with incorporating well-balanced meals into the daily routine.

Emi Kirschner

The fabulous graphic artist Caitlin Merto, of Caitlin Merto Designs, implemented and executed Emi’s new brand. Caitlin and I have been collaborating for some time on various rebranding projects, and it was a pleasure to contribute to this one. Emi and I worked closely together to shape her website’s copy to reflect her target audience as well as her enhanced brand, as identified by Caitlin. Earlier in the summer, Emi and I worked on her “Buttoned-up Bio,” which she can use for her many speaking engagements, workshops, and other endeavors. I hope that the copy on Emi’s website conveys her amazing work and her dedication to living better.

Emi, thanks for letting me contribute to your exciting new brand. (And kudos to Leave It to Me Photography for Emi’s fabulous new photos!)