Client Profile: Real Estate by Katie Kincade

Aside from my publishing clients, my favorite people to serve are busy entrepreneurs, striving to build and grow their business and their brand. My recent work with Realtor Katie Kincade highlights how I can collaborate and help those who are responsible for all aspects of their growing enterprise.

This fall, Katie and I met to discuss writing projects she needed completed . . . yesterday. She had gone to the effort to develop a new website, but between meetings with potential clients, listings of homes in the Main Line area of Philadelphia, showings with her current clients, and closings with those at the end of the buying and selling process, Katie had no time to develop website copy. She needed help!

After our initial meeting, Katie and I exchanged emails for the next few months. We gathered ideas, I wrote drafts of potential copy, and she responded with helpful edits, resulting in the finished material she desired. And it took just a fraction of the time it would have taken Katie to do it on her own. After all, being a real estate mogul doesn’t leave much time for sitting down in front of the computer and writing copy (especially about oneself, which is especially tricky!). When all was said and done, Katie had a robust new website without having the stress of doing it all herself.

It’s hard to believe it, but one of the busiest times of year for Realtors is coming up — spring market. If you live in the Philadelphia area and are looking for a Realtor to help you upsize, downside, or get into your first home, consider contacting Katie. You can check out her website at Real Estate by Katie Kincade.

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